Episode 10: Identifying Markets That Are Good For Coworking

There are many ways to go about finding a location to open a coworking space. For companies looking to expand to new markets, determining viability can be daunting. Enter Doug Maschoff and his market analysis tool. Doug fell in love with coworking when he joined a community after selling his property management company.

Combining his understanding of the real estate marketplace, working with landlords and tenants and his understanding of the needs of the mobile workforce, Doug created a comprehensive check list detailing how to determine market viability for coworking. This is super technical stuff and we will dive in with gusto. I’ll ask Doug to break it down in terms we all can understand and give us the scoop on how to apply his techniques to help expanding companies find the right fit for their brands of coworking.

About Jamie Russo

Jamie Russo is GWA’s Executive Director, responsible for setting strategy for the association, executing on activities to support the strategy and relentlessly focusing on continuously creating member value. Jamie is past president of the League of Extraordinary Coworking spaces (LEXC) and founded two coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is passionate about the consumerization of the workplace and the opportunities for shared workspace providers to shape the future of work.

An active voice in the shared space industry, she hosts the podcast “Everything Coworking” which keeps listeners up to date on shared workspace trends and how-to’s, speaks at industry conferences such as GCUC and Worktech, and is an ongoing contributor to Work Design Magazine.

Her professional experience outside of the industry has primarily been in Fortune 500 marketing, start-up operations and leadership, product development, client management and business consulting. She holds an MBA from the University of Chicago. She lives in the Bay area with her husband, daughter and two Mini Goldendoodles. She’s an avid Crossfit-er, runner and healthy cook.

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